Typography

Our typography represents the Treated voice.
It conveys both our warm, conversational tone with our clinical expertise.

Typography overview

A headline typeface that conveys the trustworthy Treated voice partnered with a modern, technical supporting typeface.

Headline typeface

Our headline typeface is characterful and warm featuring angular serifs and rounded forms. It represents the voice of Treated.

10 100

Expressive headlines

When we want to be more expressive with our messaging, we can arrange our headlines in the following ways.

Setting headlines

When setting type, use this guidance to determine the approximate size of the largest headline size and supporting copy. It’s important to always retain a good level of contrast in sizes.

Supporting typeface

Our supporting typeface is hardworking and technical. It pairs well with our headline typeface and is highly legible at small sizes.

10 100

Type hierarchy

We use size and weight to define clear type hierarchies. The guidance below helps to maintain consistency across our headlines and body copy.

Naming convention

When using our name follow these naming conventions to ensure consistency.

Language support

Our typefaces both support a wide range of languages. Here are some examples of messaging for international markets.

System typefaces

Wherever possible we should use our brand typefaces. When this isn't possible use the following system typefaces as a replacement. Both system typefaces are available from Google Fonts.


Things to avoid

01

Don’t stretch, distort or apply effects to type

02

Don’t use our supporting typeface for headlines

03

Don’t set headlines with a low amount of size contrast

04

Don’t track type or apply leading outside of guidance

Art direction