Visual language

System principles

Use these guiding principles to create compositions that feel unmistakably Treated.

Voices

Our voices are the visual repesentation of the two sides of the health partnership. The warm organic internal gradient represents the patient, while the cool concentric external form represents Treated.

Voice placement

When it comes to placing our voices, there are a few different ways we can choose to arrange them depending the visual impact you are looking to achieve. Here are some options we recommend.

Voice singular usage

Voices can also be used as individual graphic assets. The following examples show how these can be applied to photograph and type.

Setting up layouts

When setting up a layout begin by determining the margin. This can be determined by the size of the logo. Divide the layout into columns of 8 to create a structure for aligning text and graphic elements.

Brand elements

These are the three main components that make up our brand system. The way that we use them together allows for a wide range of expression.

Type focussed layouts

When it comes to placing our voices, there are a few different ways we can choose to arrange them depending the visual impact you are looking to achieve. Here are some options we recommend.

Type focussed layout examples

Photography focussed layouts

In photography based layouts we can overlay our voices to add graphic expression. The range of expression is defined by the prominence of the voices.

Photography focussed layout examples

Things to avoid