Art direction
A photography and video style that aligns with the duality of our brand. Putting a spotlight on both the medical experts and our customers.
Clinicians art direction principles
When shooting our clinicians and staff use the following guiding principles to ensure we portray them in the best possible light.
Clinician photography examples
Customers art direction principles
When shooting our customers, we have some principles that contract the images of clinicians.
Customer photography examples
Image treatment
Graphic elements from our system can be applied as an extra layer with photography and video.
Treatments & products
At Treated we provide a wide range of medicines and treatments. Here we will explain how we can present these products.
Video specific direction
When producing video and moving image content use the following guidance to produce consistent results.
Things to avoid
01
Don’t edit images drastically or apply extra effects
02
Don’t use black and white photography
03
Don’t use photography that is too dark or dull
04
Make sure photography isn't too posed or staged
05
Make sure subject is facing towards the camera
06
When using a gradient overlay, make sure the colour corresponds with the role of the person in the portrait
07
When adjusting the frame of portraits do not crop people’s faces
08
Make sure you select images with a clear point of focus